Since around September last year, I've been involved in a lot of Hubspot projects at my place of work - Syndicut. It's the latest edition to the numerous other platforms that are offered to clients.
The approach to developing websites in Hubspot is not something I'm used to coming from a programming background where you build everything custom using some form of server-side language. But I was surprised by what you can achieve within the platform.
Having spent months building sites using the Hubspot Markup Language (HUBL), utilising a lot of the powerful marketing features and using the API to build a custom .NET Hubspot Connector, I thought it was time to attempt a certification focusing on the CMS aspect of Hubspot.
There are two CMS certifications:
- Hubspot CMS for Marketers
- Hubspot CMS for Developers
I decided to tackle the "CMS for Marketers" certification first as this mostly covers the theory aspect on how you use Hubspot to create a user-friendly, high-performing website and leveraging that with Hubspot CRM. These are the areas you can get quite shielded from if you're purely just developing in pages and modules. I thought it would be beneficial to expose myself from a marketing standpoint to get an insight into how my development forms part of the bigger picture.
I'm happy to report I am now Hubspot CMS for Marketers certified.