I’ve had this blog since 2007 when I had a bright idea to make a small mark on the internet. Back then, there weren’t many platforms to easily contribute ones technical thoughts freely in writing as there are now. All you really had were forums and a handful of other sites in the likes of 4GuysFromRolla.com, C# Corner and LearnASP.com (to name a few that come to mind). Now I could be wrong about the accuracy of this opening statement as 2007 was a long time ago - back in much simpler times when I was a Junior Web Developer.
We have now come to a point where we’re spoilt for choice. There are multiple mediums where you have the freedom to publish your own technical writing in a more public and accessible way, the main ones being:
- LinkedIn Articles
At present, I post some of my writing to Medium whether that is a clone of my own blog content or new material specifically for the platform. However, I’m now rethinking where I should be publishing my content as I am now seeing more of my fellow developers on Twitter posting content to dev.to, when they previously used Medium.
I really like dev.to found its approach to content curation to the developer community refreshing, which makes for very addictive reading and you can really see the passion in the writers. Should I start cross-posting there as well for more exposure? How does this affect things from an SEO standpoint where I have the same post on my blog as well as Medium and dev.to? All I know is anything I cross-post from my blog to Medium gets ranked higher in Google search results, which is to be expected.
If I’m being honest to myself, I like posting content where I’m another small cog part of a wider community as there is a higher chance in like-minded individuals gaining access to your content and in the process get involved by commenting and imparting their knowledge on your written piece. You can’t help but feel rewarded when your article gets a like, clap or comment, which in return makes you want to do the same for other contributers. This doesn’t really happen on a personal website.
When you are posting on another platform you don’t have to worry about technical issues or hosting. The only thing you need to do is write! But you have to remember that you’re writing in a platform that is not your own and any future changes will be out of your control.
As great as these other writing platforms are, you are restricted in really seeing the developers personality, which is something that speaks volumes when viewing their personal website. They present their content in their own unique way and most importantly write about things freely that, otherwise, may not be within the parameters of a third-party platform.
As I’ve noted a shift in the number of technical posts being published to dev.to, I will more than likely do the same and cross-post any relevant content from my personal site. You can’t help but feel it’s the best place to get exposure to programming related content. Having said this, I still feel there’s is space for me to also cross-post to Medium. But what I won’t do is cross-post the same content to both. This feels counter-intuitive. Use the most appropriate platform that has the highest chance of targeting the readers based on the subject matter in hand.
I don’t think I could ever stop writing within my own site as I like the freedom of expression - no strings attached. I can write about whatever I want and if there happens to be a post I’d like to also publish to the likes of either Medium or dev.to, I got the flexibility to do that as well.